05 / Insights
Notes on planning websites, testing ideas and preparing for development. Written for the questions that come up during a real project.
Featured article
A practical guide to clarifying your offer, audience and key journeys before development.
Read the guide →Strategy
A practical guide to website concepts: define the audience, organise the content, plan the main journey, and agree what needs testing before development.
Read article →User experience
Learn how to design a website around real tasks, clear labels, useful feedback, and accessible interactions rather than appearance alone.
Read article →Prototyping
Clear navigation
Useful content
Focused call to action
Error and success states
Understand what an interactive website prototype can test, how to choose its fidelity, and how to turn feedback into a clearer development brief.
Read article →Discovery
Goals
Audience
Constraints
Next step
Prepare a useful website brief with practical discovery questions about audience, business goals, content, constraints, and decision making.
Read article →Responsive design
Plan responsive website layouts around content order, readable controls, flexible images, and real mobile states, not a smaller desktop screenshot.
Read article →Handoff
Final designs
Component details
Assets and specifications
Interaction notes
Prepare a clear prototype handoff with approved designs, responsive rules, interaction states, content, integration boundaries, and acceptance checks.
Read article →LET’S BUILD WHAT’S NEXT